Starting today, we're introducing a new way for Snapchatters to discover live events with their friends, in partnership with Ticketmaster.
Using the new Snap Map Layer, Snapchatters can browse Ticketmaster's complete catalogue of upcoming events based on what is happening nearby. There, they can see everything from comedy to sports, concerts from today's big stars or indie shows from the latest up-and-comers. Once they find a show that piques their interest, they can tap in and invite their friends through stickers that plug right into the Snapchat Camera, or even buy tickets then and there through a seamless checkout process.
Through Ticketmaster's Ticketmatcher Mini, Snapchatters can share their favourite artists and genres, and match with events near them based on their personal preferences. From there, they can swipe left or right to browse, and the Mini will keep track of what they've saved.
We are so excited to partner with Ticketmaster, the world's largest ticket marketplace, to deliver this first-of-its-kind experience for Snapchatters in more than 20 countries around the globe.
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