This past October we launched Sounds, a new feature to add music to your Snaps – and it’s been a hit! Sounds is now available globally on Android and iOS and since launching, videos created with music from Sounds on Snapchat have collectively resulted in 521 million videos created and 31 billion views.
We’re continuing to make it even easier to discover the perfect Sounds for your Snaps. We recently rolled out new features such as Search and Shortcuts, and we will continue to add Playlists that help Snapchatters quickly find the right Sound. Playlists will focus on genres, moods and moments that are relevant to our community, as well as songs that are trending on Snapchat.
Today, we’re excited to announce a new deal with Universal Music Group to include their artists’ music into Snap’s library and be featured in Sounds, Lenses and more to make sharing a moment even more fun.
On average, our community creates more than 5 billion Snaps every day, and Sounds makes video creations and communication more expressive and music recommendations to friends more personal.
We can’t wait to see what you will create!