Snap's Music Library Expands With Universal Music Group
on Thursday, 24 June 2021 13:00
This past October we launched Sounds, a new feature to add music to your Snaps - and it’s been a hit! Sounds is now available globally on Android and iOS and since launching, videos created with music from Sounds on Snapchat have collectively resulted in 521 million videos created and 31 billion views.
We’re continuing to make it even easier to discover the perfect Sounds for your Snaps. We recently rolled out new features such as Search and Shortcuts, and we will continue to add Playlists that help Snapchatters quickly find the right Sound. Playlists will focus on genres, moods and moments that are relevant to our community, as well as songs that are trending on Snapchat.
Today, we’re excited to announce a new deal with Universal Music Group to include their artists’ music into Snap’s library and be featured in Sounds, Lenses and more to make sharing a moment even more fun.
UMG artists the Jonas Brothers said, “We’ve loved using and partnering with Snapchat over the years! It’s a place where we feel creative and where we can get instant feedback from our followers. We’re thrilled they are partnering with UMG because more than any of our past posts, now our fans will be able to use our music to engage with each other and across their posts, Stories and Lenses."
On average, our community creates more than 5 billion Snaps every day, and Sounds makes video creations and communication more expressive, and music recommendations to friends more personal.
We can’t wait to see what you create!