Sound on, volume up: introducing Sounds for your Snaps
on Thursday, 15 October 2020 19:00
Today, we launched Sounds, a new feature to add music and your own creations to your Snaps. Our catalogue includes an exclusive preview of Justin Bieber and Benny Blanco’s new song “Lonely”.
Now, Snapchatters on iOS globally can add music to their Snaps (pre- or post-capture) from a robust and curated catalogue of music from emerging and established artists. Music makes video creations and communication more expressive and offers a personal way to recommend music to your closest friends. On average, more than 4 billion Snaps are created every day.*
When you receive a Snap with Sounds, you can swipe up to view the album art, song title and name of the artist. A “Play This Song” link lets you listen to the full song on your favourite streaming platform, including Spotify, Apple Music and SoundCloud.
Snap now has multi-year agreements with major and independent publishers and labels, including Warner Music Group, Merlin (which includes their independent label members), NMPA, Universal Music Publishing Group, Warner Chappell Music, Kobalt and BMG Music Publishing.
In addition, Justin Bieber and Benny Blanco’s new song “Lonely” will be a featured exclusive in Snapchat’s Featured Sounds list today. Snapchatters will be able to create artistic Snaps with their new ballad, share them with their friends, and even save the link to download the full song when it’s available on their favourite streaming platform.
Beyond music, we’re also testing the ability for Snapchatters to create their own sounds and add them to Snaps. This will be rolling out globally in the coming months.
*Snap Inc. internal data Q1 2020.