Snap Adds Sony Music to its Library; Creates New AR Music Lenses
on Monday, 15 November 2021 14:00
We’re continuing to make it even easier for Snapchatters to express themselves with Sounds. Today, we’re excited to announce a new deal with Sony Music Entertainment to include their artists’ music into Snap’s Sounds library.
With over 200 million Snapchatters engaging with augmented reality every day, we know they love using our Lenses to express themselves. So we’re expanding the music experience on Snapchat by adding Sounds into our AR Lenses available in the Lens Carousel and experimenting with new formats.
Rolling out soon, we’ll feature Sound Lenses with a pre-selected song embedded into the Lens, a Lens that transforms pictures of anyone to appear as if they are singing a song, and Cameo Sound Lenses that apply visual effects to put you and a friend as the stars of your own animated music video. To find Lenses with Sounds, look for Lenses that have a musical note icon on the Lens icon.
These new Sound Lenses will make for a more immersive music experience, and open a proven and powerful way for artists to share music on Snapchat.
We can’t wait to see what you create!