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SPS 2022: Snap and Live Nation Partner To Enhance Concerts and Festivals with AR

For years, video screens have been a canvas for visual expression at concerts and festivals around the world. They help artists tell their stories and bring music to life. We believe Snap’s augmented reality offers artists an incredible new creative tool that will change the way fans experience their performances. 
Today, we’re excited to announce a new multi-year partnership with Live Nation that will elevate performances beyond stages and screens – creating a deeper connection between artists and fans – through custom-built, immersive AR, with help from Snap Inc.’s creative studio Arcadia.
Fans can open the Snapchat Camera at select concerts for AR experiences that are seamlessly built into the experience of attending a show, extending the artist’s creative canvas into the crowd and helping create unique, memorable moments. At festivals, attendees will be able to use AR to try on merchandise, find friends and discover exclusive landmarks around the festival grounds. 
From Lollapalooza in Chicago and Wireless Festival in London, to Rolling Loud in Miami and The Governors Ball in New York, festivals will be enhanced through Snap AR in the coming year. 
First up, Electric Daisy Carnival, who helped us create the first “Our Story” 8 years ago, is using our augmented reality technology so that fans can experience festivals through a new Lens. Festival goers will be able to experience live music like never before, starting at the upcoming event in May.