02 May 2023
02 May 2023

Unlocking the Power of Real at the 2023 NewFronts

Snap Introduces New Solutions for Advertisers and Creators

Today, Snap returned to the IAB NewFronts and introduced new solutions for advertisers, new content partnerships, and new ways to work with creators on Snapchat. 

Snapchat is all about real relationships. It’s where our community of 750 million monthly active users build connections and have fun with their friends, family and favourite creators — without the pressure to appear popular or perfect. It’s one of the reasons why over 90% of Snapchatters are happy when using the app.1

Today, we announced new offerings that are making it easier for advertisers to get in front of Snapchat’s unique audience, work with creators, and activate with content partners.

First Story

First Story is the latest offering in our takeover lineup, following First Commercial and First Lens. First Story enables advertisers to reserve the first video ad between Friend Stories that a Snapchatters sees, and in the US, it offers a potential daily reach of nearly 50M. Early partners running First Story ads include Louis Vuitton, Warner Brothers and more.

Ads in Spotlight

Today, we are launching ads in Spotlight for all advertisers globally. With over 350 million Snapchatters consuming Spotlight content every month, we’re excited to bring brands closer to the Snapchat audience on this new surface.

Snap Star Collab Studio

Snapchat is one of the best platforms for creators of all kinds to build a business, grow their audience, and easily create great content. Now, we’re making it even easier for brands and creators to work together with the US launch of Snap Star Collab Studio, a turn-key end-to-end service for brands to source, partner and drive results with Snap Stars.

The Collab Studio will accelerate partnerships between brands and Snap Stars through managed service production — supported by four initial partners: Studio71, Beeline by Brat TV, Influential and Whalar — where experienced teams will help brands create and execute sponsored Stories and bespoke ad creative with Snap Stars.

Sports Partnerships

Major sports sponsorship packages will help marketers activate across Snapchat during some of the biggest sports events in the world. For NBCUniversal’s Paris 2024 Olympic Games coverage and our coverage of the upcoming Women’s World Cup, we are bringing Snapchatters exclusive content across Snapchat’s Stories, Spotlight and Camera. Our longstanding partnerships with the WNBA, NBA, and NFL will also continue to provide content across Stories and Spotlight and more creative tools for our community. 

Evolving My AI

Messaging is at the heart of Snapchat, and conversational AI fits seamlessly into this core product value. Last month, we announced the rollout of our AI-powered chatbot, My AI, to our global community. At our NewFronts presentation, we shared an early look at how we're exploring even more ways My AI can improve our community’s experience across our service. 

Conversations with My AI have the potential to help us deliver more relevant content and experiences across our app, whether a Snapchatter is watching Stories or Spotlight, or exploring our recommendations for fun and useful AR Lenses.

We’re also experimenting with new ways that My AI can surface useful information at the right moment during conversations. This includes early testing of sponsored links to connect our community with partners relevant to the conversation in the moment, while helping partners reach Snapchatters who have indicated potential interest in their offerings. We’re in an early, experimental phase to ensure we design thoughtful, useful experiences for our community.

We look forward to working with our advertising, content and creator partners to activate across these new solutions starting today.

Happy Snapping!

Back to News
1 2022 global Alter Agents research commissioned by Snap Inc.