Black History Month is a time to honor Black excellence, reflecting on the enduring impact of past and present Black leaders in our society. Here at Snapchat, we are celebrating throughout the month with new content and creative tools to make it easier for our community to join the celebration and express their creativity.
On Spotlight, we are awarding over $40K in cash prizes for our Black History Month Spotlight Challenges. Throughout February, Snapchatters can submit their best Snaps and enter via the Spotlight Trending page for a chance to win a share of the total prizes.
Today, Snapchatters can express themselves with a collection of augmented reality Lenses created by Black AR creators like Enoch, Masharzi McCann, Kathryn Hicks and more. On February 15, Snapchatters will be able to explore a new collection of Black History Month Lenses created by a group of seven Black AR creators.
In addition to Spotlight Challenges and augmented reality Lenses, we’ve teamed up with the Beauty in Inclusivity Association (BIIA), the first-ever beauty collective and champion of diversity and inclusion across the beauty industry. BIIA is a new brand auditing and certification system that will work with corporations as a training resource to develop actionable goals and standards for business leaders to better prioritize diversity and representation across all areas of the beauty business. Snapchat will host a dedicated profile for BIIA-curated content to amplify BIPOC and allied creator voices as they share their unique stories.