Today, we’re celebrating Bitmoji’s 15th birthday!
Born in Toronto, Canada in 2007, the personalized comic strip builder called Bitstrips made it possible for anyone to express ideas in a fun, creative storytelling format. Years later, Bitstrips evolved into Bitmoji, which is now used by over 250 million people every day and is an integral part of how the Snapchat community expresses and represents themselves with friends and family. Today, more than 1 billion Bitmoji avatars have been created globally, and 85% of the 13-24 Gen Z population in the US have a Bitmoji avatar.
Just like us, Bitmoji has evolved over the years. After its move to Snapchat in 2016, it hit a growth spurt, the design went from 2D to 3D, expanded into the world of personalized entertainment via Bitmoji Stories, and curated an enviable closet of some of the world’s top fashion and apparel brands, from Jordan to Ralph Lauren. There are over a trillion possible outfit combinations for your Bitmoji, creating endless opportunities to show up the way you want, wearing what you want.
Bitmoji by the Numbers
From the beginning, Bitmoji has been committed to representing the community authentically, and thanks to community feedback, we more recently expanded our representation options to include wheelchairs, hearing devices, and even colorful cane stickers. The mission has been clear: to represent you and everything that makes you unique.
To celebrate on Snapchat, we’re hosting a #BitmojiChallenge Spotlight Challenge. Show us a ‘day in the life’ of you and your Bitmoji with the chance to win up to $3,500. To participate, visit the Trending Page on the Spotlight tab, select #BitmojiChallenge and tap the camera icon. From there, create and submit!
The next 15 years of Bitmoji: We need you
As we look forward and strive to continue to be the world’s avatar, we can’t think of anyone better to tell us where, how or when they’d like to see Bitmoji, than you, so send us your feedback.
Bitmoji over the years
Happy birthday, Bitmoji! Here’s to the next 15 years.