It’s the time of year to look back, recap, and wrap how Snapchat captured you in 2022. Here at Snap we had a busy year. We felt Shook, got Tongue Tied, Cried, showed our silly side with Cartoon Kid and Cute Anime our top Lenses of the year.[1]
Snap Inc. internal data May 01 - November 30, 2022.
There were all kinds of trends: First to note, is that this year our community turned up the volume! Overall, the number of Snap Stories with music grew by more than 3X. The top songs used in Snaps were:
“Happy Birthday” by Vitamin A
“El Haraka De” by Ahmed Helmy
“Like Me Better” by Lauv
“Yummy” by Justin Bieber
“Heat Waves” by Glass Animals
It wasn’t just music, Snapchatters loved sharing their favorite TV shows and movies with their friends as well. The most popular movies sparking conversations on Snapchat Stories this year were:
Hotel Transylvania: Transformania
Thor: Love and Thunder
Minions: The Rise of Gru
Doctor Strange in the Multiverse of Madness
Hocus Pocus 2
. . . and these TV Shows were the talk of the town:
Cobra Kai
Euphoria
Love Island
Stranger Things
House of the Dragon
Snap Inc. internal data as of November 2022
Finally, tourism was back in full swing. When Snapchatters weren’t sightseeing in New York City, they were exploring European cities like London and Rome, so it’s no surprise to us that the year’s #1 tagged location was the airport![2]
This year’s top places that Snapchatters captured in Snaps were:
Big Ben
St. Paul’s Cathedral
Guggenheim Museum
St. Peter’s Basilica
The Empire State Building
Snap Inc. internal data May 01 2021 - June 22 2022.
It was quite a year, and this is only the start of the story. That’s why starting next week, we’re excited to deliver personalized Year End Stories for our community. Qualifying Snapchatters will be able to find their Year End Story made up of their favorite memories by swiping up from the Camera.
Happy Snapping & see you next year!
[1] Snap Inc. internal data May 01 - November 30, 2022.
[2] Snap Inc. internal data 2022.