This April we began rolling out My AI, our AI-powered chatbot, to our global community of more than 750 million monthly Snapchatters. Over 150 million people have sent over 10 billion messages to My AI, making My AI among the most widely used consumer chatbots available.
We have been inspired by the ways our community has adopted conversational AI, with millions using My AI to receive real-world recommendations and learn about their interests, across topics spanning food & dining, beauty & fitness, shopping & gadgets and more. We also recently began testing Sponsored Links in My AI in order to surface relevant content and experiences to Snapchatters from select partners.
Today we are excited to announce that Snap has partnered with Microsoft Advertising to power Sponsored Links within My AI. Powered by Microsoft's Advertising’s Ads for Chat API, Sponsored Links connect our community with partners relevant to their conversation, while helping partners reach Snapchatters at the moment they have indicated potential interest in their offering.
Microsoft Advertising’s clients in the U.S. and select markets can now engage with Snapchatters through My AI to seamlessly deliver links that are relevant to the conversation. We remain in an early experimental phase to ensure we design thoughtful, useful experiences for our community, and are actively working with a variety of partners to enhance My AI – for both our community and our business – over the coming months.