Find Your Favorites on Snapchat
Snap’s new campaign spotlights growing creator community
Creators are central to Snapchat, and our community loves their content. In fact, there are nearly 15 billion interactions between creators and their fans on Snapchat every single day. 1
As we work to support the fantastic creators on our platform, we want to ensure that those both on and off Snapchat know where they can find their favorite content creators.
That’s why today Snap is launching a new creator-driven “Find Your Favorites on Snapchat” campaign, which will start rolling out across a wide range of digital channels across the US.
Featuring some of the most popular creators, such as Loren Gray, Savannah Demers, Matt Friend, Avani Gregg, and Harry Jowsey, “Find Your Favorites on Snapchat” gives you a glimpse into how creators are connecting with their audiences in authentic and meaningful ways on Snapchat. Check it out:
Snapchat has helped me connect with my fans on a more personal level. I have been using Snapchat for YEARS and it is still my most used app. It allows me to get rewarded while being my true authentic self.
Snapchat has been the best and easiest platform to grow a real community, so doing this campaign was a no-brainer. Other apps feel like they need to be heavily curated, but on Snapchat there’s no pressure and it feels like I’m talking to my friends. It’s been amazing to see how posting daily on Snapchat has helped push my podcast numbers drastically because they get to know the real me.
We offer all kinds of ways for our creators to find success on Snapchat. Our efforts to support creators have contributed to the number of creators posting content growing approximately 50% year-over-year in Q3 2024. 2We have reported that total time spent viewing content on Snapchat is up 25% year-over-year, and Spotlight reached more than 500 million monthly active users on average in Q3 2024. 3
We recently announced our new unified Monetization Program that enables eligible creators to earn a share of the revenue on ads featured within their content. Our Snap Star Collab Studio helps accelerate partnerships between creators and brands, and our 523 program supports creators from underrepresented communities. We also offer programs for AR Lens creators and developers. Creators can learn more about ways to get rewarded on our Creator Hub.