Snapchat Introduces New, Unified Monetization Program for Creators

We’re excited to continue supporting creators and announce a new, unified Monetization Program which not only places ads within a creator’s Stories and now, longer Spotlight videos as well. 

With Spotlight viewership up 25% year-over-year, there is a unique and growing opportunity for creators to monetize this format in the same way they do with Stories. Beginning February 1, 2025, eligible creators will be able to monetize Spotlight videos longer than 1 minute.  As part of the unified program, creators may be eligible for invitation if they meet the below criteria. Further details on the program and eligible countries are available on the Creator Hub.

• Have at least 50,000 followers. 

• Post at least 25 times per month to Saved Stories or Spotlight. 

• Post to either Spotlight or Public Stories on at least 10 of the last 28 days. 

• Achieve one of the following in the last 28 days: 

  • 10 million Snap views 

  • 1 million Spotlight views 

  • 12,000 hours of view time

Over the last year, the number of creators posting publicly has more than tripled, and our community loves their content. We remain committed to evolving and expanding the total rewards available to creators, from Snap’s Monetization Program to the Snap Star Collab Studio, and more, making it even easier for them to find success and get rewarded for being their authentic selves.