25 February 2026

Matt Friend to Host Snapchat’s First-Ever Snappys Awards Show

Snapchat today announced The Snappys Awards Show, our first-ever flagship awards show dedicated exclusively to celebrating the creators shaping culture on Snapchat.

Designed as a creator-first recognition moment, The Snappys will honor creative excellence, cultural impact, and community-building across the platform–spotlighting Snap Stars spanning entertainment, comedy, music, sports, beauty, and more.

Taking place on March 31 at Snapchat’s Santa Monica headquarters, The Snappys will bring together creators, industry leaders, and special guests for an evening focused on the voices, stories, and creativity resonating most with our community. The show will be hosted by comedian and Snap Star Matt Friend, who has built his own community on Snapchat and will bring his signature voice and comedic flair to the evening.

“Snapchat has always been the place where I can be completely myself–it’s where some of the most creative, original voices are building real communities every single day. I’ve grown up on this platform, so getting to host The Snappys Awards Show and celebrate the creators who are shaping comedy, music, sports, and everything in between feels full circle. It’s going to be a night that’s very Snapchat: unexpected, unfiltered, and all about Snap Stars.”

– Matt Friend, Comedian and Snap Star

More details–from nominees to moments from the show–will roll out in the weeks ahead as we build toward the first-ever Snappys Awards Show. 👻

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