Snapchat Hits 250 Million Monthly Active Users in India

Snapchat announced its community in India has surged to over 250 million monthly active users (MAU), ¹ marking a significant milestone. This growth highlights Snapchat's strong connection with young users nationwide, making India a leading global growth market for the platform.

The India digital opportunity is massive, and Snapchat India is strategically poised to capitalise on this growing opportunity by bringing culturally relevant experiences to Indian audiences through local content initiatives, partnerships, and maintaining a dedicated focus on regional creators through Spotlight and Stories.

Looking ahead, Snap’s vision in India is to build a sustainable business by growing and nurturing its community, strengthening trust with advertisers by delivering business value, supporting vibrant storytelling via Spotlight and Stories, and fostering a thriving AR developer ecosystem. 

India Snapshot: Key Milestones

• Over 250 Million Strong monthly active users

• Heart of Young India: 90% of daily users are aged 13-34 ²

• AR Leadership: India is Snap’s second-largest AR developer market globally ³

• Massive Lens Engagement: Lens usage in India exceeds 80 billion plays monthly, ⁴ with nearly 80% of Indian Snapchatters interacting with Lenses daily. ⁵

• Festive AR: Over 85% of Snapchatters in India use Lenses during festivals, ⁶ enhancing celebrations.

Snapchat remains dedicated to providing a fun, safe, and engaging platform for its growing Indian community. 

Thank you India, for making Snapchat part of your everyday world. Let’s keep Snapping!

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