Less Likes. More Love.

Snapchat was built during the dawn of social media when people were starting to feel pressured to post just the perfect stuff. Social media was becoming a popularity contest with users chasing likes, comments, and followers.

Snapchat was designed to be different. It was never meant for people to compete for likes or to endlessly scroll through perfectly produced and carefully curated content. It’s always been a place for real relationships — for spreading fun, joy, and love. 

In February, we launched our brand campaign, “Less Social Media. More Snapchat.” where we showed the world what sets Snapchat apart from traditional social media. Today, we are highlighting how people use Snapchat to spread love with the next phase of our campaign, “Less Likes. More Love.” Check it out:

Snapchat’s number one use case is, and always has been, messaging with friends and family. “Less Likes. More Love.” evokes the experience of sending and receiving Snaps and shows how it’s so much more enriching than getting a text or seeing a social post. On Snapchat, we’re free to share our most creative ideas, mundane details, and imperfect moments with those closest to us. It is the best way to feel connected and have more love in your life.

That’s why more than 800 million people, including 75% of 13- to 34-year-olds in over 25 countries, come to Snapchat to communicate directly with their close friends. To feel more love and spread more love.

The more love we feel, the more love we give. Spread the love with Snapchat.