May 01, 2024
May 01, 2024

"More Snapchat" Live at the 2024 NewFronts

Announcing new solutions and programs for advertisers

Snapchat was purposely built to be different than traditional social media and as a place to communicate with real friends and family. Our relationship-driven platform and happy, active, and growing community of 422 million daily active users have created a positive environment where brands and advertisers can drive better outcomes.

Today, Snap returned to the IAB NewFronts with “More Snapchat" to bring the magic of Snapchat to life for partners and announce new solutions, programs, and content partnerships for advertisers to connect with Snapchat’s unique and growing audience. Leveraging innovative multimedia projection mapping technology, we reimagined the historic Cipriani 25 Broadway into an immersive experience that captures the spirit, vibrancy, and joyful world of Snapchat.

AR Extensions

With AR Extensions, we will be enhancing the way Snapchatters experience ads, enabling advertisers to integrate AR Lenses and Filters directly into all of our ad formats, including Dynamic Product Ads, Snap Ads, Collection Ads, Commercials, and Spotlight Ads. Advertisers will be able to showcase their products and IP and share their branded world with Snapchatters through augmented reality directly through their ads.

New AR and ML Tools

We’ve been investing in Machine Learning and automation to make AR asset creation faster and easier. Now, we’re able to reduce the time it takes to create AR try-on assets at scale and help brands turn 2D product catalogs into try-on experiences. And, with ML Face Effects, brands can now create branded AR ads with Generative AI technology that allows custom-produced Lenses. This new capability enables brands to generate a unique machine learning model quickly, create realistic face effects, and generate selfie experiences for Snapchatters. 

523 Program and Ensemble

We’re evolving our 523 creator accelerator program by partnering with award-winning actress, writer, and producer Issa Rae and her branded entertainment company Ensemble to help brands partner and produce content with 523 participants. Ensemble shares our mission to amplify the stories of creators from underrepresented communities. Together, we’ll empower this year’s 523 class of storytellers while providing brands with opportunities to collaborate directly with them.

Sports Partnerships and Programs

We’ve announced a number of sponsorship opportunities during some of the biggest moments in sports. For NBCUniversal’s Paris 2024 Olympic Games, Snap has partnered with NBCUniversal to bring our world to the summer games. For the first time, some of our most popular creators like Livvy Dunne, and Harry Jowsey will be in Paris to bring new perspectives, reporting from the most exciting events in their own unique voices. 

There will also be new AR experiences produced by our in-house AR team, Arcadia, so our community can immerse themselves in NBC's coverage, as well as daily shows from NBC featuring the most exciting highlights from Paris. We cannot wait to see how people come together for the Games in these new ways.

We’re also continuing our longstanding partnerships with the NFL, NBA, and WNBA, to provide official content across Stories and Spotlight for our community.

And, we’re launching Snap Sports Network, a sports channel within Snapchat that will cover unconventional sports, like dog surfing, extreme ironing, water bottle flipping, and more. Snap Sports Network is a new kind of content program that brands can leverage through sponsorships and product integrations. Through a mix of user-generated content, scripted content hosted by Snap Stars, and AR applications, Snap Sports Network will create opportunities for our community to take an active role in the experience. We’re excited to have launch partners e.l.f. and Taco Bell join in on the action with us.

Snap Nation

The power of real relationships on Snapchat is strengthened by our community’s various passion points, and we’re introducing a new way for Snapchatters to come together in a shared passion. Snap Nation is an exciting evolution of our partnership with Live Nation that gives Snapchatters access to tour and festival experiences that only Live Nation can offer.

Snapchatters will be able to see exclusive behind-the-scenes content from their favorite artists and watch the magic of live music experiences unfold through the Snap Nation Public Profile. Additionally, Snapchat will be curating stories from Live Nation concerts and festivals featuring public Spotlights from Snapchatters, Snap Stars, fans, and artists, covering the complete experience of these events from their perspective.

Advertisers in the US will be able to participate via branded content across creator Stories, ads in Snap Nation Stories, AR Lenses leveraging Live Nation IP, and more. In the next year, Snap Nation will launch across 30 festivals and tours all over the country. 

Ad Platform Improvements

We remain focused on investing in our ad business and delivering measurable results for our advertising partners. In Q1 2024, we grew revenue 21% YoY, driven by the improvements we’ve been making to our platform, including continued momentum with our 7-0 Pixel Purchase optimization model, our revamped Conversions API (CAPI), new campaign setup tools, and more. 

We’re encouraged by the increased demand we’re seeing for our direct response solutions, and will continue our work to develop a more effective and efficient platform for our partners. Learn more about the progress we’re seeing here

We look forward to working with our advertising, content, and creator partners to activate across all of these new opportunities!

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