Pride Month on Snapchat!

For Pride, we’re recognizing the LGBTQIA+ community throughout the month with new content, partnerships, and fun creative tools to make it easy for Snapchatters to join the celebration and express themselves.

Introducing My AI Snaps

Now, when Snapchat+ subscribers are chatting with My AI, they can send it Snaps of what they’re up to and receive a unique generative Snap back that keeps the conversation going!

Three Advanced New Lenses Built by the Snap AR Community

Today, we’re introducing three advanced new Snapchat Lenses built by teams from the Snap AR community – SEEN Camera, Unconditional Friends, and Brickit Express.

Snapchat Celebrates Summer with Supergoop! and OPI

As summer begins, we’re excited to announce partnerships with fan-favorite brands Supergoop! and OPI on AR experiences that will help Snapchatters get their hands on the best in beauty this season.

Snapchat Introduces New Band Tees Collection For Music Fans!

Today we’re excited to announce our first-ever Band Tees collection, a new way for music fans around the world to support the artists they love and express their fandom through their Bitmoji outfit.

Make Snapchat Your Own with the Latest Snapchat+ Drop

Introducing new features like app icons, custom themes, and Bitmoji pets & cars on Snap Map

Snapchat Reaches Over 200 Million Monthly Active Users In India

Today we are thrilled to announce a milestone of over 200 million monthly active Snapchatters in India, one of our leading growth markets globally.

An Update On Our UK Community: 21 Million And Counting!

Globally, 750 million people love to use Snapchat every month because it’s a place where they can connect with their friends, express themselves and learn about the world

Daft Punk: a hidden track in the helmet for 10 years?

Snapchat’s AR Studio, based in Paris, is teaming up with Daft Punk’s creative team to celebrate the special release of Random Access Memories 10th Anniversary Edition on Friday, May 12

Unlocking the Power of Real at the 2023 NewFronts

Snap Introduces New Solutions for Advertisers and Creators

An Explainer – My AI and Location Sharing

Last week we announced that My AI, our AI-powered chatbot, is rolling out to our Snapchat community. It’s been exciting to watch Snapchatters’ early reactions, and we’re grateful for their feedback to further improve My AI. We wanted to clarify the ways that My AI may use Snapchatters' location information.

SPS 2023: De volgende stap voor Mijn AI

Mijn AI naar Snapchatters over de hele wereld brengen