Latest Product News
Introducing Place Loyalty on Snap Map
Celebrate the places you love most – and see how your visits stack up
Spectacles
Snap and Qualcomm Expand Strategic Collaboration
Long-term agreement brings Snapdragon XR solutions to future generations of Specs, strengthening the platform for developers and customers
Snapchat
Topic Chats: One of the Internet’s Most Active Group Chats
The #marchmadness Topic Chat has quietly become a go-to place where thousands and thousands of fans are reacting to the tournament together — live.
Snapchat
Still Spotlight… But Still Real
Yesterday’s April Fools’ moment renaming Spotlight to “Reals” was all in good fun–a playful nod to the authentic, unfiltered content our community shares every day.
Snapchat
Spotlight… But Make It Reals
A New Name for the Moments that Feel Real. Starting today, Spotlight is now Reals.
Lens Studio
Introducing AI Clips in Lens Studio
Today, we are introducing AI Clips in Lens Studio, a new AI-powered Lens format that transforms a single photo into a five-second video using a closed prompt system.
Spectacles
Spectacular: The Art of Jonathan Yeo in Augmented Reality Makes Its U.S. Debut at SXSW
Following its acclaimed world premiere, Spectacular: The Art of Jonathan Yeo in Augmented Reality makes its U.S. debut at SXSW from March 15th-17th, 2026.
Snap Inc.
Snap’s Direct Revenue Business Reaches $1B Annualized Revenue Run Rate as Subscription Community Surpasses 25 Million Snapchatters
Snap’s growing portfolio of subscription products—including Snapchat+, Lens+, Snapchat Premium, and Memories Storage Plans—is reshaping how the company monetizes engagement.
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