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A new way to create immersive, generative AI advertising on Snapchat

To celebrate six months of Spectacles, we’re announcing new Lenses and platform features, another way for AR developers to be rewarded financially, as well as sharing a candid interview featuring our CEO, Evan Spiegel, and Spectacles developer, Aidan Wolf.

We’re introducing the first of our new advanced AI video Lenses available now exclusively for Snapchat Platinum, our premium subscription tier.

Snap Inc. showcased the transformative power of Augmented Reality (AR) at the second annual India AR Day event held in Mumbai, highlighting how the company is driving a future-forward vision for AR, fostering creativity, and building a thriving ecosystem, particularly within India's dynamic developer landscape.


New technology will power high-resolution experiences for Snapchatters in the coming months

Gusto naming maging pinakamadaling gamitin na platform para sa developer sa buong mundo at bigyang kakayahan ang mga developer na mamuhunan sa paggawa ng mga nakamamanghang Lenses.

2024 was quite a year, and Snapchatters were busy talking up a storm with their friends and family and making memories for the years to come – and we have some stand-out stats to share!
