Introducing Topic Chats

Snapchatters create billions of Snaps every day, sharing moments with friends and family, and as we’ve expanded services like Spotlight, we’ve also found that the Snapchat community loves commenting publicly about trending topics and events.

This is new for Snapchat, because we’ve primarily focused on supporting private conversations rather than public ones. Watching our community engage with one another in public comments inspired us to invent a new way to have these conversations. Meet Topic Chats — a new type of Chat built for the moments everyone’s talking about.

Over the coming weeks, Snapchatters in Canada, New Zealand, and the US will begin to see Topic Chats appear across Snapchat — in Chat shortcuts, in search, in the Stories page, and on Spotlight videos. If you see a big yellow button on a Story or Spotlight that says “Join the Chat” just tap to jump into the conversation and explore related Spotlight videos.

Topic chats are simple. They bring our most popular chat features to public conversations about what’s happening in the world and in your community, and they cluster Snaps about that topic to make it easy to explore what’s happening visually.

You'll be able to see if your friends are in the Topic Chats so you can discover common interests, and we'll bring chats you join to the top of your Topic Chat page.

We’re really excited to see what the Snapchat community has to say about everything from F1, to Below Deck.

We’ll be moderating Topic chats to help make sure they are safe and appropriate for our entire community, and profiles will remain private from those you’re not friends with, helping safeguard against unwanted friending or direct messages.

Happy Snapping!
Team Snapchat

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