September 17, 2024

SPS 2024 | Introducing New AI-Powered Tools in Lens Studio, Empowering Anyone to Create AR

Through Lens Studio, our AR authoring tool, more than 375,000 creators, developers, and teams have published over 4 million Lenses on Snapchat, websites, mobile apps, and our AR glasses Spectacles.¹

We’re constantly introducing new features and harnessing the power of generative AI to help any creative person – from hobbyists to professional development teams – boost their productivity and bring their imagination to life through AR.

Today, we’re announcing a new slate of AI-powered features that make Lens Studio an even more versatile and accessible platform.

Making AR Creation More Approachable

Easy Lens makes it possible to build Lenses in a matter of minutes, just by typing what you want to create. Quickly experiment with new ideas like Halloween costumes and Lenses to celebrate back to school. Through a chat interface, Easy Lens uses large language models to connect with Lens Studio components and build Lenses in front of your eyes.

This tool enables creators at nearly any ability level to make their own Lenses, while also empowering advanced creators to prototype and experiment quickly. We’re launching in beta with select creators starting today.

New GenAI Suite Features

We’re also adding new tools to our GenAI Suite, supercharging AR creation. The GenAI Suite handles all the complexity of working with machine learning models – the data processing, training and optimization – so creators can focus on turning their imagination into reality.

Now, through the Animation Library, creators can choose from hundreds of high-quality movements. Animation Blending lets creators stitch multiple animation clips together to make movements look smooth. Body Morph generates full 3D characters, costumes, and outfits through a text or image prompt. And finally, Icon Generation provides creators with images to represent their Lens on Snapchat, making it easier for their Lenses to be discovered by our global community.

Soon, we’ll add even more GenAI-powered features to Lens Studio. We’ll make it possible to generate an animation through a simple description, bringing Bitmoji to life. We’ll also support Video to 3D Gaussian Splats, letting creators bring 3D renderings of real-world objects into Lenses. By taking a short video of an object and uploading it to Lens Studio, the object will be reconstructed into a photorealistic 3D asset.