We’re now testing a new and simplified Snapchat that organizes the app around communicating with friends, using the camera, and watching Snaps from friends and the broader Snapchat community, including creators and publishers.
We’ve been working on unifying Stories and Spotlight for some time. Now, with this new and simplified design, Snapchatters will have a more personal and relevant viewing experience. This update also has the potential to help our creators and publisher partners find new audiences across new surfaces, and support our advertising business over the long-term.
Here is how Simple Snapchat works:
Open to Camera
As always, when Snapchatters open the app, they’ll immediately see their world through our camera, so they can easily take and share a Snap.
Conversations All in One Place
On the left, is Chat – home to all of Snapchatters’ conversations. Stories are now at the top of conversations, because sharing and replying to Stories is fundamental to the way we communicate.
Snapchatters can also hop into Snap Map from a button at the bottom of this tab, making it easy to translate conversations into real-world plans.
Personalized Content, For You
On the right, Snapchatters will find a new viewing experience that combines Stories and Spotlight videos. It’s powered by our first-ever unified recommendation system that makes for our most personalized experience yet.
Videos from friends are prioritized and recommendations are based on what Snapchatters love sharing with their community, what’s trending among their circle, and of course, what they love to watch.
We are excited to share this new experience and to continue our ongoing work to serve our community and partners.