Snapchat and the NFL Bring Fans Closer to Super Bowl LIX
With a brand new NFL Creator Program, Snapchat Cam integrations, AR Lenses, and more!
Super Bowl LIX is just around the corner, and 80% of Snapchatters in the US plan to tune in. 1 To get Snapchatters excited for game day, we’re partnering with the NFL to create innovative experiences for Snapchatters in New Orleans and around the world.
We know how passionate Snapchatters are about sports. Almost 9 in 10 Snapchatters engage with sports at least weekly. 2 What’s more — every day, Snapchatters globally view 25 million minutes or more of sports content on Spotlight. 3 That’s why we continue to give Snapchatters new ways to celebrate their favorite teams and enhance their game day experience, from wherever they are.
New NFL x Snapchat Creator Program
For the first time, Snapchat has collaborated with the NFL to launch an official NFL x Snapchat Creator Program, bringing Snap Stars to the Super Bowl. Creators including Katie Austin, Ross Smith, Jack Mancuso, and Treasure Wilson will capture and share their unique perspectives through content posted to Stories and Spotlight, giving Snapchatters a behind-the-scenes look at all the action. They’ll also bring the magic of augmented reality to life by using innovative AR Lenses created in partnership with the NFL, giving fans an exciting new way to experience the game across their channels.
Camera Kit Integrations
Also this year, the NFL will integrate Snapchat Cam into Caesars Superdome in New Orleans, making it the second Super Bowl host stadium to feature Snapchat's augmented reality technology. Following its successful debut at Allegiant Stadium in Las Vegas for Super Bowl LVIII, Snapchat Cam will once again enhance fan engagement through immersive AR. Throughout the game, the NFL will place entertaining Lenses on attending fans including a custom New Orleans Super Bowl themed helmet as well as Eagles and Chiefs helmets to foster a shared sense of excitement throughout the crowd.
AR Lenses and NFL Content
To bring our Snapchat sports fans closer together, whether they’re at the venue or at home, we’re also launching innovative AR Lenses and engaging content on Snapchat, such as:
NFL Super Bowl LIX Lens: With this AR Lens, fans can feature themselves and invite a friend to pose with Chiefs and Eagles Super Bowl LIX helmets. The Lens will also be updated post-Super Bowl to highlight the winner.
NFL Live Jersey Lens: Available on the NFL's official Snap Profile and Snap's Lens Carousel, fans can seamlessly try on official jerseys for both Super Bowl teams using Snapchat's Live Garment Transfer technology. Snapchatters can also visit NFLShop.com from the Lenses to purchase the jersey.
Lens Collection & AR Bar: Snapchat will host a dedicated Super Bowl AR Bar and Lens Collection on Super Bowl Sunday featuring all NFL Lenses.
NFL Content: Throughout Super Bowl week, we’ll also feature exciting content including real-time Super Bowl highlights, behind-the-scenes content, and more, which will be available in Stories, Spotlight, and the official NFL profile.
Game on!