More Than a Trillion Selfies, Shared on Snapchat

Every Snap is a moment for self-expression, connection with friends, or sharing something that matters. 

In 2024, that self-expression reached new heights: Snapchatters created well over one trillion selfie Snaps, a testament to how our global community of over 930 million use our camera to communicate, play, and feel closer together.

And from playful transformations to imaginative new ways of telling stories, our AI and AR-powered Lenses are at the heart of this creativity. Whether it’s our new Imagine Lens that quickly turns text prompts into creative visuals, or favorites like Dog Ears and Crying Face, Lenses help our community experiment, laugh, and express themselves in ways only possible on Snapchat. 

Here’s to the next trillion!

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