Snap 的直接收益業務年化收益率達到 10 億美元，訂閱社群的 Snapchatter 人數超過 2,500 萬

Snapchat’s first-ever Snappys Awards Show brought together creators, industry leaders, and special guests to celebrate the Snap Stars shaping culture and community on Snapchat.

Every day, millions of people come to Snapchat to connect with friends and family in ways that feel real, spontaneous, and personal. In 2025, that connection happened at an incredible scale: Snapchatters created nearly 2 trillion Snaps.

Today, we are introducing AI Clips in Lens Studio, a new AI-powered Lens format that transforms a single photo into a five-second video using a closed prompt system.

Ahead of NewFronts and Shoptalk in the same week, we're spotlighting solutions that capture attention and build brand awareness, alongside those that convert attention into purchases.

繼其備受讚譽的全球首映後，《壯觀：強納森·楊的擴增實境藝術》將於 2026 年 3 月 15 日至 17 日在西南偏南藝術節 (SXSW) 首次於美國亮相。

Snapchat 很高興地宣布首屆 Snappy 頒獎典禮的入圍者。這些創作者體現了定義 Snapchat 社群的創新、創意和影響力，橫跨娛樂、喜劇、音樂、體育、美妝等領域。

Snapchat 今天宣布推出「Snap 中的板球」，這是一項全面的板球季廣告產品，具有獨特、高影響力的格式，旨在幫助品牌在印度最大的文化時刻之一吸引粉絲。

Snapchat 今天宣布了 Snappys 頒獎典禮，這是我們有史以來第一個旗艦頒獎典禮，專門用於表彰在 Snapchat 上塑造文化的創作者。