社群

The #marchmadness Topic Chat has quietly become a go-to place where thousands and thousands of fans are reacting to the tournament together — live.

Yesterday’s April Fools’ moment renaming Spotlight to “Reals” was all in good fun–a playful nod to the authentic, unfiltered content our community shares every day.

A New Name for the Moments that Feel Real. Starting today, Spotlight is now Reals.

Snapchat’s first-ever Snappys Awards Show brought together creators, industry leaders, and special guests to celebrate the Snap Stars shaping culture and community on Snapchat.

Every day, millions of people come to Snapchat to connect with friends and family in ways that feel real, spontaneous, and personal. In 2025, that connection happened at an incredible scale: Snapchatters created nearly 2 trillion Snaps.

Snapchat 很高興地宣布首屆 Snappy 頒獎典禮的入圍者。這些創作者體現了定義 Snapchat 社群的創新、創意和影響力，橫跨娛樂、喜劇、音樂、體育、美妝等領域。

Snapchat 今天宣布了 Snappys 頒獎典禮，這是我們有史以來第一個旗艦頒獎典禮，專門用於表彰在 Snapchat 上塑造文化的創作者。

Snap 不斷成長的訂閱產品組合 (包括 Snapchat+、特效鏡頭+、Snapchat Premium以及回憶儲存方案) 正在改變公司從使用者互動中創收的方式。