2026年3月31日

Introducing the Winners of the 2026 Snappys Awards Show

Snapchat’s first-ever Snappys Awards Show brought together creators, industry leaders, and special guests to celebrate the Snap Stars shaping culture and community on Snapchat. The inaugural event recognized 22 standout creators for their creative excellence, cultural impact, and ability to connect with audiences in authentic and meaningful ways.

As part of the night, Snapchat announced that Creator Subscriptions are now available to 100% of eligible Snapchatters–marking a major step in helping creators further build sustainable businesses and deepen relationships with their fans.

The Snappys build on Snapchat’s continued investment in creators–from new monetization opportunities to expanded distribution through Spotlight–making it easier than ever for creators to grow their audiences and find success on Snapchat, and the momentum speaks for itself:

More and more creators are using Spotlight to grow their audience. Creators posting to Spotlight daily grew by 33% YoY in Q4'25. ¹
We're seeing even faster growth in posters among verified Snap Stars. In Q4'25, we had 60% more Snap Stars posting to Spotlight each day than we had the year prior. ²
Creators who post daily to Spotlight grow their followers more than 10x faster than those who don’t post to Spotlight. ³

The night brought together a mix of top Snap Stars and cultural figures, including host Matt Friend, Harry Jowsey, Candiace Dillard Bassett, Jeremiah Brown, Nic Vans, David Dobrik, Dixie D’Amelio, Francesca Farago, JoJo Siwa, Skai Jackson, and more. Creators like Ashton Hall, Ella Moncrief, and Adam W–each recognized as winners at the Snappys Awards Show– continue to see rapid growth on Snapchat, reflecting the platform’s expanding opportunity for emerging and established talent alike:

Ashton Hall has seen remarkable growth over the past year, expanding his following from around 500 to over 850K. In the last three months alone, he has averaged 47M views on Stories and 5M on Spotlight.
Ella Moncrief experienced breakout growth, scaling her audience from 1K to nearly 1M followers within a single year.
Adam W reached a total of 64M Spotlight views over the last 12 months.

For me, Snapchat is different from every other platform. I feel like it’s that direct connection to your audience, where I can truly be myself, I don’t have to make overly-produced content, and I can have a one-on-one conversation with my audience. I’m super thankful to [Snapchat] for allowing that and not being like the rest of the platforms.

- Snap Star Adam W and Spotlight MVP award winner

Snapchat is a safe space for me, I feel like I have been able to grow so much as a person and develop skills on there and share my content with everyone. [Snapchat] is such a good platform to create relationships with your followers or with your friends. I just love Snapchat.

- Snap Star Ella Moncrief and One to Watch award winner

Snappys Awards Show Highlights

From the yellow carpet to the afterparty, the night was packed with standout moments across creators, content, and culture:

Photos by Phillip Faraone/Getty Images for Snapchat

Incredible. This is the first annual Snappys Awards Show and I got a really, really dope award to walk home with, so it’s amazing.

- Snap Star David Dobrik and Creator of the Year award winner