Kid Cudi Partners With Snapchat To Launch Under the Ghost

Today, we’re launching Under the Ghost, a new music performance series hosted at Snapchat’s Santa Monica studio that brings unique performances and conversations directly to the fans. 

Under the Ghost isn’t about polished perfection, but rather an unfiltered glimpse into the creative process. Picture an artist, not on a grand stage, but in the intimate setting of a studio, sharing raw takes of new music. It’s your digital backstage pass, fostering a sense of genuine connection that goes beyond the typical artist-fan dynamic. 

Under the Ghost invites fans into the artist's inner circle.

We’re so excited to announce Kid Cudi as the first official Under the Ghost artist timed to the release of his new single “Neverland.” This week, Kid Cudi performed a pre-release concert for an intimate audience of Snap Stars and superfans, where he debuted “Neverland” plus more unreleased music live for the first time. He also sat down with Snap’s Head of Music Strategy, Manny Adler, to answer questions about his new music. 

As of today, “Neverland” is available globally. Co-written by Grammy Award Winning Writer/Artist/Producer Justin Tranter alongside a team of acclaimed collaborators, the track marks the beginning of an exciting new era for the genre-defying artist. The release signals the start of a fresh creative chapter, with more music to follow.

The single also sets the stage for Cudi’s upcoming short film of the same name, Neverland, directed by acclaimed filmmaker Ti West and produced by Jordan Peele’s Monkeypaw Productions. The film will premiere this June at the Tribeca Film Festival.

You can catch Under the Ghost on Snapchat by visiting  @TeamSnapchat, @SnapCreators, and for this iteration, Kid Cudi’s Snapchat and more coming soon.

Artists and brands can reach Snapchatters through music, culture, and community. 

For artists looking to connect directly and authentically with their fans, Under the Ghost is for you. This series gives musicians the chance to reach fans where they’re at. Whether in the lead up to a new album release, on tour, or just because, this unique concert experience will help you show up for those who support you most while also reaching new fans. 

Under the Ghost also presents a strategic offering for brands. Future shows will provide unique sponsorship opportunities via full-funnel media packages, including Sponsored Snaps, creator content, Total Takeover placements and more, depending on the specific opportunity. This series offers advertisers a premium way to tap into music, culture, and community - all native to Snapchat and built to engage Gen Z and millennial audiences.

Enjoy the show!

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