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We want to be the most developer-friendly platform in the world and empower developers to invest in building amazing Lenses.

Snap is launching a new creator-driven “Find Your Favorites on Snapchat” campaign in the US, reminding audiences where they can find and support their favorite content creators.

2024 was quite a year, and Snapchatters were busy talking up a storm with their friends and family and making memories for the years to come – and we have some stand-out stats to share!

我们很高兴能够继续支持创作者，并宣布推出一个全新、统一的盈利计划，该计划不仅可以将广告融入创作者的故事，还可以让广告放置在更长的”聚光灯“视频中。

“2024 in a Snap” looks back on how Snapchatters engaged, created, and explored on the app this year. From sharing life’s everyday happenings to shaping global trends, these insights give a glimpse into the cultural moments and passion points that resonated most with our community. 

Today, we’re launching Snap OS v5.58, which includes new Lenses that showcase the power of the Spectacles camera and SnapML, as well as platform features and capabilities to help you better build and experiment with Spectacles Lenses.

今天，我们宣布扩大与 Google Cloud 的战略合作伙伴关系，以增强在 My AI （我们人工智能驱动的聊天机器人）中的生成式 AI 体验，该聊天机器人也是当前最热门的消费者聊天机器人之一。