Snapchatters Created Nearly 2 Trillion Snaps in 2025

A New Name for the Moments that Feel Real. Starting today, Spotlight is now Reals.

Snapchat’s first-ever Snappys Awards Show brought together creators, industry leaders, and special guests to celebrate the Snap Stars shaping culture and community on Snapchat.

Every day, millions of people come to Snapchat to connect with friends and family in ways that feel real, spontaneous, and personal. In 2025, that connection happened at an incredible scale: Snapchatters created nearly 2 trillion Snaps.

Today, we are introducing AI Clips in Lens Studio, a new AI-powered Lens format that transforms a single photo into a five-second video using a closed prompt system.

Ahead of NewFronts and Shoptalk in the same week, we're spotlighting solutions that capture attention and build brand awareness, alongside those that convert attention into purchases.

Following its acclaimed world premiere, Spectacular: The Art of Jonathan Yeo in Augmented Reality makes its U.S. debut at SXSW from March 15th-17th, 2026.

Snapchat is excited to announce the nominees for the first-ever Snappy Awards Show. These creators embody the innovation, creativity, and influence that define Snapchat’s community across entertainment, comedy, music, sports, beauty, and beyond.

Snapchat today announced the launch of ‘Cricket in a Snap,’ a comprehensive cricket-season advertising offering featuring unique, high-impact formats designed to help brands engage fans during one of India’s biggest cultural moments.