Business

We’re excited to continue supporting creators and announce a new, unified Monetization Program which not only places ads within a creator’s Stories and now, longer Spotlight videos as well.

“2024 in a Snap” looks back on how Snapchatters engaged, created, and explored on the app this year. From sharing life’s everyday happenings to shaping global trends, these insights give a glimpse into the cultural moments and passion points that resonated most with our community. 

Today, we’re announcing an expanded strategic partnership with Google Cloud to power generative AI experiences within My AI, our AI-powered chatbot and one of the largest consumer chatbots available today.

Today we’re introducing the fifth generation of Spectacles, our new see-through, standalone AR glasses that enable you to use Lenses and experience the world together with friends, in totally new ways.

Our partners continue to push the boundaries of what’s possible with augmented reality, bringing to life the things you care about - from art and science, to sports and music, beauty and shopping, and everything in between.

On average more than 1.5 million people in New Zealand use Snapchat each month.

Snap Inc. CEO Evan Spiegel sent the following note to Snap Inc. employees on September 3, 2024.