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Latest Product News

Snap India Emerges as a Global AR Powerhouse at AR Day

Snap Inc. showcased the transformative power of Augmented Reality (AR) at the second annual India AR Day event held in Mumbai, highlighting how the company is driving a future-forward vision for AR, fostering creativity, and building a thriving ecosystem, particularly within India's dynamic developer landscape.

New Year, New Features
Snap Develops Groundbreaking AI Text-to-Image Model for Mobile Devices

New technology will power high-resolution experiences for Snapchatters in the coming months

Introducing New Ways to Get Rewarded and Find Success For AR Creators and Developers

We want to be the most developer-friendly platform in the world and empower developers to invest in building amazing Lenses.

Check Out Your 2024 Snapchat Recap

2024 was quite a year, and Snapchatters were busy talking up a storm with their friends and family and making memories for the years to come – and we have some stand-out stats to share!

Time to Unwrap New Features for Snapchat+ and Beyond
Introducing New Lenses, Platform Features, and Capabilities for Spectacles

Today, we’re launching Snap OS v5.58, which includes new Lenses that showcase the power of the Spectacles camera and SnapML, as well as platform features and capabilities to help you better build and experiment with Spectacles Lenses.

Give the Gift of Snapchat+ This Holiday Season

As we approach the holidays, annual Snapchat+ subscriptions are now available for purchase at Target stores across the US and online and via Amazon and Walmart.