Newsroom

Product

Explore Snapchat

Camera

Snapchat opens to the camera, offering AR Lenses, Sounds, and tools for creation, self expression, and learning.

Chat

A fast, fun way to communicate with friends and family using messaging, AR, My AI, Bitmoji, and other creative tools.

Stories

Keep up with the latest content from your friends, creators, and our trusted media partners.

Spotlight

Showcases the most entertaining Snaps created by the Snapchat community.

Snap Map

A map that's built just for you, your friends, and the world around you.

Latest Product News

Celebrating Six Months of Spectacles with New Lenses and Platform Features That Get You Outside

To celebrate six months of Spectacles, we’re announcing new Lenses and platform features, another way for AR developers to be rewarded financially, as well as sharing a candid interview featuring our CEO, Evan Spiegel, and Spectacles developer, Aidan Wolf. 

New Video Gen AI Lenses for Snapchat Platinum

We’re introducing the first of our new advanced AI video Lenses available now exclusively for Snapchat Platinum, our premium subscription tier.

Snap India Emerges as a Global AR Powerhouse at AR Day

Snap Inc. showcased the transformative power of Augmented Reality (AR) at the second annual India AR Day event held in Mumbai, highlighting how the company is driving a future-forward vision for AR, fostering creativity, and building a thriving ecosystem, particularly within India's dynamic developer landscape.

New Year, New Features
Snap Develops Groundbreaking AI Text-to-Image Model for Mobile Devices

New technology will power high-resolution experiences for Snapchatters in the coming months

Introducing New Ways to Get Rewarded and Find Success For AR Creators and Developers

We want to be the most developer-friendly platform in the world and empower developers to invest in building amazing Lenses.

Check Out Your 2024 Snapchat Recap

2024 was quite a year, and Snapchatters were busy talking up a storm with their friends and family and making memories for the years to come – and we have some stand-out stats to share!

Time to Unwrap New Features for Snapchat+ and Beyond