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We want to be the most developer-friendly platform in the world and empower developers to invest in building amazing Lenses.

Snap is launching a new creator-driven “Find Your Favorites on Snapchat” campaign in the US, reminding audiences where they can find and support their favorite content creators.

2024 was quite a year, and Snapchatters were busy talking up a storm with their friends and family and making memories for the years to come – and we have some stand-out stats to share!

We’re excited to continue supporting creators and announce a new, unified Monetization Program which not only places ads within a creator’s Stories and now, longer Spotlight videos as well.

“2024 in a Snap” looks back on how Snapchatters engaged, created, and explored on the app this year. From sharing life’s everyday happenings to shaping global trends, these insights give a glimpse into the cultural moments and passion points that resonated most with our community. 

Today, we’re launching Snap OS v5.58, which includes new Lenses that showcase the power of the Spectacles camera and SnapML, as well as platform features and capabilities to help you better build and experiment with Spectacles Lenses.

Today, we’re announcing an expanded strategic partnership with Google Cloud to power generative AI experiences within My AI, our AI-powered chatbot and one of the largest consumer chatbots available today.