Community

2024 was quite a year, and Snapchatters were busy talking up a storm with their friends and family and making memories for the years to come – and we have some stand-out stats to share!

We’re excited to continue supporting creators and announce a new, unified Monetization Program which not only places ads within a creator’s Stories and now, longer Spotlight videos as well.

“2024 in a Snap” looks back on how Snapchatters engaged, created, and explored on the app this year. From sharing life’s everyday happenings to shaping global trends, these insights give a glimpse into the cultural moments and passion points that resonated most with our community. 

Today, we’re launching Snap OS v5.58, which includes new Lenses that showcase the power of the Spectacles camera and SnapML, as well as platform features and capabilities to help you better build and experiment with Spectacles Lenses.

Today, we’re announcing an expanded strategic partnership with Google Cloud to power generative AI experiences within My AI, our AI-powered chatbot and one of the largest consumer chatbots available today.

Today, we’re announcing a new slate of AI-powered features that make Lens Studio an even more versatile and accessible platform.

We’re continuing to make it even easier for creators to facilitate relationships with friends and fans, create Snaps, and get rewarded while being themselves.

Today we’re introducing new AI-enabled features to spark conversations, make great Snaps, and discover new things.