
Lens Fest 2025: Building the Next Decade of AR Together
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2025 marks a defining year for our global developer community. We’re celebrating a decade of Lenses, witnessing the incredible power of AI to transform how we interact with the world, and preparing to launch Specs publicly next year.

While other platforms fight for attention in an endless scroll - as the second most preferred platform for consumers globally - Snapchat is where real conversations happen between close friends and family.

We want to make sure that our community can continue to store all of their Memories over the long term, so we are introducing new Memories Storage Plans to support Snapchatters with more than 5GB of Memories.

Snapchat today announced strong momentum in India’s creator ecosystem, driven by surging content engagement, rapid growth in new creations, and a rising community of Snap Stars the platform’s premier creators.

Today, we’re introducing new ways for our community to use their favorite Snapchat stickers, wherever they’re chatting.

Snapchatters created well over one trillion selfie Snaps, a testament to how our global community of over 930 million use our camera to communicate, play, and feel closer together.

Snapchat brings London's famous Blitz Club to life with museum augmented reality experience

As we look forward to the public launch of Specs in 2026, we’re excited to introduce Snap OS 2.0, which both offers our community a new interface and makes possible Lenses that will bring utilities, like enjoying content, browsing, and staying in touch – to Spectacles.

Snap Inc. ist ein Technologieunternehmen
Wir glauben, dass die Kamera die größte Chance bietet, die Art und Weise zu verbessern, wie Menschen leben und kommunizieren. Wir tragen dazu bei, dass sich die Menschen frei, live und spontan ausdrücken, die Welt erkunden und gemeinsam Spaß haben können. Unsere Produkte und Dienste sollen deine Beziehungen zu Freunden, Familie und deiner Umgebung verbessern.
Mehr als 900 Millionen
nutzen Snapchat im Durchschnitt jeden Monat.
Mehr als 350 Millionen
Snapchatter interagieren durchschnittlich jeden Tag mit Augmented Reality.
Kontaktiere uns.

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