September 13, 2022
September 13, 2022

Try On Allure’s Best of Beauty with Snapchat

Each year, expert editors on Allure’s staff crown the top beauty products for their annual Best of Beauty issue. In celebration of this year’s winners, we’ve teamed up with Allure to create Snapchat Lenses that make it possible for anyone, anywhere, to try on the winning products - no testers needed!
These new Allure Lip, Cheek, and Eye Lenses, let anyone see the top products and editor-approved applications on themselves, instantly.
Featuring 19 of the winners, simply swipe to try on this year’s best lip liner, gloss, stain, crayon, blush, eyeliner, mascara, and so much more. 
“From illuminating blushes to brilliant lip colors, Snapchat’s augmented reality Lenses make shopping for new beauty personal, accessible, and fun. We’re thrilled to collaborate with Allure to bring the Best of Beauty to Snapchatters everywhere.” said Rajni Jacques, Snap’s Global Head of Fashion and Beauty.
Jessica Cruel, Editor in Chief of Allure, said, “Every year, we explore the best ways to make Best of Beauty more interactive and accessible to our audiences, which is why we're so excited to integrate Snap's AR technology. This tool makes it easy for our readers to experience award-winning makeup products just using their phones.”
These Shopping Lenses are available globally on Allure’s Brand Profile