August 27, 2023
August 27, 2023

An update on our Australian community: 8 million and growing!

Globally, 750 million people love to use Snapchat every month because it’s a place where they can connect with their friends, express themselves, and learn about the world. It’s why our community continues to grow - and today we're thrilled to announce we have over 8 million monthly active users in Australia!

Our Australian community continues to use Snapchat to express themselves and enhance relationships with their friends and family.

To celebrate this milestone, we thought we'd share a few fun facts about Australian Snapchatters:

  • Snapchat currently reaches 80% of 13-24 year olds1 and 75% of 13-34 year olds across Australia.

  • While Snapchat is loved by Generation Z, almost 45% of Snapchatters in Australia are 25 years or older2

  • Australian Snapchatters open the app an average of 40 times per day - to chat with friends and family, watch highlights of their favourite shows, or share moments from their lives3.

  • 60% of our Australian community interact with Augmented Reality (AR) Lenses on Snapchat daily, to express themselves creatively, have fun, and buy products from their favourite brands4.

One main thing unites them - a love for a platform that’s fun, no pressure, and stands for genuine connections between friends, family, and the world.

Thanks to our Australian community for snapping with us!

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1 Snap Inc. internal data Q1 2023. Percentages calculated by addressable reach by relevant census figures.
2 Snap Inc. internal data Q2 2023
3 Snap Inc. internal data Q2 2023
4 Snap Inc. internal data Q2 2023