Announcing a New Way We're Supporting Creators
on Monday, February 14, 2022 at 2:00 PM
We’re committed to meaningfully rewarding our community for their creativity, and continuing to support creators as they grow their audience and build their business on Snapchat. Over the past year we’ve rolled out a number of new creator tools and programs - from the millions of dollars per month we make available to anyone who creates the top Spotlight Snaps, to Spotlight Challenges, Gifting, the Creator Marketplace and more.
In the coming months we’ll be introducing a new opportunity to support creators: mid-roll advertisements in Snap Star Stories.
In beta testing now with an early set of U.S. Snap Stars, Snap Stars will receive a share of the revenue generated from ads within their public Story. Stories lower the barrier to content creation and engagement, and we believe placing ads within a Snap Star’s public Story will allow an easier path to financial success.
For advertisers, this represents a new opportunity to reach our community with a new, high-value placement.
Mid-roll advertisements in Snap Star Stories will be available later this year.