Experience EDC through a New Lens
on Friday, May 20, 2022 at 4:00 PM
Get ready to experience live music like never before. As part of our partnership with Live Nation, we’ve teamed up with Insomniac Events to bring Snap’s technology to Electric Daisy Carnival Las Vegas, which kicks off tonight at dusk.
The best part of a music festival is experiencing it with your friends… So, we’ve created several new augmented reality experiences that make it easier to find the performances you’re excited about, and even your crew in the crowd. And, when you have your phone out to capture a moment, EDC visuals can come to life for amazing Snaps. Built with some of Snap’s most advanced AR capabilities, festival-goers will experience EDC in a new dimension.
These four new Lenses enhance the attendee experience and help you find your way under the Electric Sky:
Night Owl Lens - bring the Electric Sky to life. EDC’s iconic Owl will soar overhead, and look true-to-life, thanks to Sky Segmentation, which accurately places it in the open air around you.
Daisy Lens - grow blooms from the ground around you. Ground Segmentation ensures that the digital flowers sprout from the floor by your feet.
AR Compass - a personal guide to the festival. It shows who is playing at every stage (and who is up next!) on an AR map of the festival grounds so you can get lost in the music, instead of in the crowd.
Friend FindAR Lens - find your crew. If you and your crew enable location sharing on Snapchat, you’ll be able to pinpoint their direction and distance, so you can see your favorite acts with friends. It’s in early beta now.
There’s much more to come from our ongoing partnership with Live Nation. From Lollapalooza in Chicago and Wireless Festival in London, to Rolling Loud in Miami and The Governors Ball in New York… stay tuned for more festivals enhanced through Snap AR.