Festival season has arrived and Snapchat is bringing fans closer to the artists, creators, and events they love. This year, Snapchat is showcasing the best moments featuring on-the-ground content captured by top Snap Stars and artists, as well as all new Filters, so Snapchatters can enjoy and engage with the festival from wherever they are:
- Coachella Story— a curated Story in the Discover tab featuring content captured by Snap Stars, artists, and community creators from packing how-to’s, road trip BTS, and best festival looks, to the top performances, essential food picks, and everything in between.
- Filters – in addition to creator filters for Snap Stars to add to their owned content, Snapchat is rolling out four new geo-fenced filters for Snapchatters to use live from the festival grounds.
- Spotlight Challenges – Snapchat will also host a series of themed Spotlight Challenges across both weekends including #FestivalSzn, #FestivalFitCheck, and #FestivalMemories. Snapchatters are encouraged to submit their best Snaps for a chance to win a share of a cash prize.