A new Lens on holiday shopping through Snapchat’s Camera

‘Tis the season for holiday shopping! This year, Snapchatters have been trying on and shopping thousands of products in a completely new way through the Lens of the Snapchat Camera. 

From clothing, to accessories, makeup and so much more -- Snapchat’s augmented reality (AR) has become the handy shopping companion you never knew you needed this holiday season.

Not only does shopping in AR on Snapchat save you the hassle of shopping in-stores, but it also allows you to discover, and try-on digital versions of real-life products (that are sometimes aspirational & hard to come by!) and are more true to life than ever before -- making your purchase decision that much easier. 

And, when you’ve scored your shopping find, you can easily share with friends for their feedback, or just for bragging rights!

Now, just in time for the holidays, Snapchatters can shop new sunglass styles from Fendi, timeless crossbody bags from Ralph Lauren & Marc Jacobs, or even score a selection of silk accessories from Dior.  

Snappy shopping!

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