Imagine for Everyone: The Lens That Lets You Create Anything

Snapchatters use Lenses in our Snapchat camera more than 8 billion times everyday to play, explore, and express themselves in new ways. Last month, we introduced the Imagine Lens, our first Open Prompt Image Generation Lens, giving Snapchatters a whole new way to dream something up and bring it to life—simply by typing it in–exclusively for Lens+ and Snapchat Platinum Subscribers. Now, we’ve made the Imagine Lens available to all Snapchatters in the U.S., no subscription required, and we are beginning to expand it to additional international markets starting with Canada, Great Britain and Australia.

With the Imagine Lens, your creativity is the only limit. Just type in your idea, watch it come to life, and share your creation with friends, your Story, or even beyond Snapchat. Some of our favorite ways Snapchatters are already using Imagine include:

• Turning an everyday office into a slippery slip-and-slide

• Trying on Halloween costume inspo before committing to a look

• Coming up with the perfect reply when nothing else quite fits the moment

To make sure everyone gets to feel the magic, we’re giving Snapchatters a handful of free generations to experiment with.

How to Get Started

• Find the Imagine Lens near the front of your Lens Carousel, or search for it by name

• Tap the caption to edit your prompt, or keep one of the pre-loaded ideas to spark inspiration

• Create your Snap and share it anywhere: with a friend, to your Story, or outside of Snapchat

We love how AI unlocks amazing creativity—so keep it fun, stay transparent, and share responsibly when you use or post AI-edited or generated content.

We can’t wait to see what you imagine next!

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