May 24, 2023
May 24, 2023

Snapchat Reaches Over 200 Million Monthly Active Users In India

Today we are thrilled to announce a milestone of over 200 million monthly active Snapchatters in India, one of our leading growth markets globally. Our Indian community continues to use Snapchat to express themselves and enhance relationships with their friends and family.

Additionally, more than 120 Million Indian Snapchatters watch content across Stories and Spotlight with time spent in India on Spotlight more than tripling.

Snap continues to invest in India through a localised platform experience, local content initiatives and partnerships, and a dedicated focus on regional creators via Spotlight and Stories, all helping Snap reach this significant milestone.

The use and creation of Augmented Reality (AR) has resonated with Indian Snapchatters, who often utilise Snapchat AR to celebrate cultural moments. In India, Snapchatters play with Augmented Reality (AR) Lenses over 50 billion times every month, and over 85% of Snapchatters use Lenses to visually express themselves during festive months in India.

We love connecting more of our Indian community with their friends and family on Snapchat and delighting Snapchatters with new experiences every day. So, thanks for Snapping with us, India!

See our SEC filings for details on how we calculate user metrics

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