Introducing Animate It

Snapchat is all about helping you express yourself in new and magical ways — and today, we’re offering a new way for you to take your creativity to an entirely new dimension with our first open prompt video generation Lens: Animate It.

Available for Lens+ subscribers, the Animate It Lens leverages Snap’s internally developed AI video generation model to turn your ideas into short, shareable videos in seconds.

Whether you want to animate a reaction, dream up a mini-movie, or turn a playful idea into a dynamic clip, Animate It allows you to create motion from pure imagination.

Getting started is simple:

• Search for Animate It from the Camera

• Select the Lens then tap the caption to enter your own idea or choose from one of our suggested prompts

• Watch your concept transform into a personalized video. In just a few seconds, you’ll have a one-of-a-kind animated creation ready to share anywhere on Snapchat or beyond.

As one of the most dynamic AI-powered experiences we’ve built yet — and the first video generation Lens on Snapchat — we can’t wait to see the moments, reactions, and stories you bring to life ✨🎥

For press requests, email press@snap.com.
For all other inquiries, please visit our Support site.