Spread Kindness on Spotlight with Kim Kardashian West and Kris Jenner

At Snap, we are committed to building products and fostering a community reflective of our values. That’s why we’re teaming up with Kim Kardashian West and Kris Jenner to inspire Snapchatters to spread kindness. 

Starting today, Snapchatters can join Kim and Kris in submitting Snaps of their acts of kindness to Spotlight - whether it’s making someone a homemade meal, cleaning up your community, or simply surprising your loved ones with some unprompted compliments.  

Creators globally have a chance to receive a share of the millions per month we make available for the top Spotlight Snaps. And for Snapchatters in the U.S., submit to the Spotlight #KindnessChallenge via the Spotlight Trending Page showing how you spread joy by surprising a loved one with a compliment or random act of kindness for the chance to win a share of $100,000 USD! 

Kim Kardashian West said, “I’m excited to partner with Snapchat to highlight their commitment to make Spotlight the kindest place on the internet. When you spread kindness, you immediately have the power to change someone’s day for the better.”

Spotlight Challenges are now available to Snapchatters in the U.S., with more markets coming in the following months, and offer Snapchatters the chance to win cash prizes for creating top-performing Spotlight Snaps using specific Lenses, Sounds, or #Topics. 

Unlike “challenges” on other platforms, Snap’s Spotlight editorial team curates each Spotlight Challenge. The team is focused on amplifying those trends that are positive, inclusive, creative, and engaging as opposed to those that are harmful. All Spotlight Snaps are moderated before gaining any distribution. These Challenges champion Snapchatters to create Snaps that highlight their unique voice, perspective and personality.

So what are you waiting for? Spread kindness and make someone smile today :) 

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