Are you ready for some fútbol? Today, we’re excited to announce a new global partnership with LaLiga, one of the major European football leagues. Together, we’re bringing the best of the game to millions of fans on Snapchat with weekly game highlights, historic archives, top goals, saves of the year, behind the scenes content, as well as Lenses, stickers, Bitmojis, and more!
Snapchatters will be able to enjoy the best moments of the game through a dedicated Discover Show called LaLiga Show Time, as well as Stories and Spotlight content posted by the LaLiga Snap Star account.
"This agreement is a step forward for LaLiga in its strategy of digitalization and reaching young audiences, as well as a reinforcement of our work on social media,” said Alfredo Bermejo, Digital Strategy Director of LaLiga. “Among the major European leagues, we are leaders with the most followers on social media, as we currently have more than 164 million, a record figure. The Snap ecosystem tools also allow us to offer quality LaLiga content to younger fans.”
Alejandro Arenas, International Sports Partnerships, Snap Inc. said, “We are so thrilled to partner with LaLiga, one of the world's most important sports leagues, and to be able to offer premium football content to Snapchatters across the globe. This is Snap’s very first partnership with a major European league and the beginning of a new way for football fans to experience their sport, whether that’s watching match highlights, playing with and sharing immersive football AR experiences, or kitting out their Bitmoji in their favorite team’s kit.”