SPS 2021: New Tools and Monetization Opportunities for Creators

On Snapchat, everyone is a Creator. 

Whether you're sending a Snap to a friend, capturing a hilarious moment to share with the whole community, or even starring in a Snap Original, Snapchat offers opportunities for everyone to express themselves.  

Since launching Spotlight late last year, we have been thrilled to see the creativity of our community shared with an audience of millions. Spotlight is rolling out globally, and already reaches more than 125 million monthly active users. We continue to offer millions per month to reward Snapchatters for their creativity. To date, over 5,400 Creators have earned more than $130 million dollars!

You can also now upload to Spotlight directly from the web and check out some of the top performing Snaps at: Snapchat.com/Spotlight

Today, we’re announcing new tools and monetization opportunities to bring your creative ideas to life. 

Story Studio app

Later this year we’ll launch Story Studio, a new app for making and editing professional content - for mobile, on mobile. It's a fast and fun way to get creative and make more advanced, engaging vertical videos to share right to Snapchat - and anywhere else. Story Studio will be available on iOS and free for everyone.

Built for Creators, Story Studio makes content creation and editing easier for those who want high-powered editing tools and the convenience of editing everything right on their phone. Featured insights into what’s trending across Snapchat’s #Topics, Sounds and Lenses help inspire creativity and help content resonate with the Snapchat community.  Execute seamless transitions with frame-precise trimming, slicing and cutting; place the perfect caption or sticker; add the right song with Sounds from Snap’s robust catalog of licensed music and audio clips; or use the latest Snapchat Lens that everyone is talking about to create your next video.

Save and edit your projects until you’re ready to share, and then with a simple tap, post your finished video directly into Snapchat - whether it be your Story or Spotlight - or you can download to your camera roll or open your video in other installed apps. 


We’re introducing a new feature that allows our community to support their favorite Creators: Gifting! Gifts are sent through Story Replies and make it even easier for fans to show their support for their favorite Creators, and for Creators to develop a deeper connection with their fans.

When a subscriber sees a Snap they like from their favorite Snap Stars, they can use Snap Tokens to send a Gift and kick start a conversation. Snap Stars earn a share of the revenue from Gifts received through Story Replies. Snap Stars have control over the types of messages they receive with custom filtering, so conversations stay respectful and fun. Gifting through Stories will roll out to Snap Stars later this year on Android and iOS.

Together, we are building a community where Creators can thrive, and we can’t wait to see what you create next! 

Back to News Assets