June 11, 2020
June 11, 2020

Snap Partner Summit: New Snap Originals

Made-for-mobile shows began with Snap Originals. Today, we’re excited to reveal our new slate of shows made exclusively for Snapchat! For the first time, Snapchatters can become part of the show.

Made-for-mobile shows began with Snap Originals. Today, we’re excited to reveal our new slate of shows made exclusively for Snapchat! 

More than half of the U.S. Gen Z population are watching Snap Originals*. Part of what makes Snap Originals so unique is not just the way the stories are told, but the types of stories that reflect the wide range of passions, experiences and voices of our community.

And for the first time, Snapchatters can become part of the show! 

We’re using our unique augmented reality technologies to deliver immersive shows that are only possible on Snapchat. You can now learn the latest dance moves from some of the world's best dancers in "Move It," which uses Snap's custom motion tracking Lenses to keep up with your every step. 

Check out the amazing new Shows that are headed your way:


  • Coach Kev - (Laugh Out Loud) - Inspired by his own experiences, Kevin Hart will be your coach, best friend and mentor all rolled into one, as he shares daily doses of positivity and wisdom for anyone aspiring to live their best life.

  • Fake Up - (Mission Control Media) - The top optical illusion make-up artists battle it out to transform their own faces into works of art you have to see to believe. Experience the artists’ work like never before as you try on and play with custom Lenses that bring the show’s illusions to life.

  • Move It - (Stellar Studios and Little Engine Productions) - Bringing together the biggest dance influencers, chart-topping hits, and Snapchat's AR camera platform, this first-of-its-kind immersive dance show will inspire and teach anyone how to move it!


  • Road Trippin’ - (Bunim/Murray Productions) - In this docuseries executive produced by Anthony Anderson, best friends and star creators Rickey Thompson and Denzel Dion head on a road trip across rural USA to get out of their comfort zone and share some crazy new adventures.

  • First Person - (Hashtag Our Stories) - Stories told with Snapchat Spectacles through the eyes of extraordinary young innovators creating positive change, as they fight to protect our planet.

  • Queen of Stylez - (Glass Entertainment Group) - Capturing the attention of Hollywood's biggest names and locking in the most coveted and demanding clients, no hairstylist slays quite like Tokyo Stylez.

  • Life By The Horns - (21st Street Creative) - Follow Ezekiel Mitchell, a 22-year-old destined to be a cowboy, on his life or death journey to become the best bull rider in the world and the first African-American to win the title in over 35 years.


  • Frogtown - (Alcon Television Group) - In this series directed by Catherine Hardwicke (Twilight, Thirteen), a badass skater living in her car lands a second family when she falls in with an all-girl crew at the Frogtown skatepark in East Los Angeles.

  • Action Royale - (Portal A) - In this coming-of-age thriller, a teenager starts an underground esports gambling ring to pay off his father's debts, but he and his gaming phenom best friend soon find themselves in over their heads in a dangerous high-stakes world.

  • Total Badass Wrestling - (Comedy Bang! Bang! Productions) - In this comedy, a naive but charismatic young wrestler becomes an overnight viral sensation, inspiring a washed-up pro wrestler to offer his mentorship and use the hot new kid as his ticket back into the spotlight.

In addition, we’ll be renewing the following Snap Originals: Dead of Night by Bazelevs in association with Hooked, Face Forward by NBCUniversal featuring an all-new AR Lens experience that puts viewers in the episode for their own celebrity makeover, Nikita Unfilteredby ITV America’s Sirens Media, and Complex will again produce the next installment of Snap’s documentary franchise “Vs The World,” which will tell the story of notorious MMA fighter Conor McGregor. 

We can’t wait for you to tune in!

* Snap Inc. internal data December 2019-February 2020. Gen Z is defined as users age 13-24. US Census figures are used for US Gen Z population.

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