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“Playing Pompidou”: Christian Marclay and Snap’s AR Studio transform The Centre Pompidou into a musical instrument

On the occasion of Christian Marclay’s exhibition “All Together” on display from today to February 27, 2023, the Centre Pompidou in Paris and Snapchat are presenting a new AR experience, “Playing Pompidou”, allowing museum visitors to further immerse themselves in Christian Marclay’s sound universe!
On the occasion of Christian Marclay’s exhibition “All Together” on display from today to February 27, 2023, The Centre Pompidou in Paris and Snapchat are presenting a new AR experience, “Playing Pompidou,” allowing museum visitors to further immerse themselves in Christian Marclay’s sound universe!
Playing Pompidou
Using Snap’s proprietary Landmarker technology to animate The Centre Pompidou’s exterior, Christian Marclay and the Snap AR Studio based in Paris have transformed the building’s facade into a musical instrument. 
Through their Snapchat camera, visitors can trigger “Playing Pompidou,” an interactive audio and visual AR experience featuring raw noises found by Christian Marclay inside The Centre Pompidou building. Snapchatters and visitors will be able to create a personalized musical loop that can be shared with their friends. Versions of the experience will be accessible both in front of The Centre Pompidou and from anywhere via the Lens on The Centre Pompidou’s Snapchat profile, or by scanning the QR code on The Centre Pompidou’s exhibition website.
"In addition to a visual Augmented Reality experience, I want Snapchat users to have an auditory experience. I invite them to play and make a musical composition with sounds I recorded inside the museum. Sounds they wouldn't normally associate with music.” - Christian Marclay
"It’s been an honor for the AR Studio to collaborate with both Christian Marclay and France's most iconic modern art institution, The Centre Pompidou. Over 250 million people engage with augmented reality on Snapchat every day, and with this collaboration, we wanted to bring together the vision of a pioneer artist and the possibilities offered by augmented reality to as many people as possible, on-site and from anywhere in the world. " - Donatien Bozon, Director of Snapchat’s AR Studio