Snapchat is transforming how football fans and Snapchatters around the world experience and celebrate the 2022 World Cup through immersive Augmented Reality (AR) experiences and comprehensive coverage.
Kicking off this week, Snapchatters in over 30 markets around the world will be able to explore new AR try-on experiences, dress up their Bitmoji in official team jerseys, watch every goal, official highlights from our broadcast partners, talk shows and behind-the-scenes content on Snapchat Discover.
"We're thrilled to cover the biggest global sporting event of the year across all of Snapchat – with dedicated custom AR experiences and comprehensive content coverage. We can’t wait to deliver Snapchatters the ultimate fan experience around the World Cup and see the creativity of our community on full display."
— Anmol Malhotra, Director of Sports Partnerships, Snap Inc.
AR Experiences
From selfie Lenses that overlay your team’s colors and badges on your face, to new Live Football Kit Lenses that allow Snapchatters to wear official team jerseys, to Lenses featuring virtual scores and stats that dynamically update in real-time - Snapchatters will be able to celebrate the tournament and share with their friends like never before.
- Global AR Lenses are now live on Snapchat in teams’ Public Profiles, and will be promoted to coincide with the various opening games.
- Official Lenses for the national teams include: U.S. Men’s National Team (USMNT), France, Belgium, Qatar, Saudi Arabia, and Spain.
- Additional organic Lenses will be promoted for: Brazil, Netherlands, Argentina Canada, Portugal, Germany and Australia
NEW Tech! Live Football Kit Lenses leverage Snap’s leading Augmented Reality ML technology that allows Snapchatters to express their fandom by wearing official team jerseys that move as they do, making it seem as if they’re wearing the real thing!
- Official team kit try-on experiences will be available for: USMNT, France, Saudi Arabia, Belgium and Qatar via the National teams’ Public Profiles on Snapchat.
- This new Live Garment Transfer technology was developed over several years by the Snap Research team and is now available for developers to begin testing in Lens Studio.
Global Match Data Lens - During the tournament, Snapchatters can virtually explore, share, and celebrate with match data Lenses that will dynamically display notable stats and scores from every game in selfie and world modes.
Creative Tools
Personalize your World Cup experience on Snapchat!
- Bitmoji – Snapchatters can dress their Bitmoji in the official home jerseys of their team thanks to a partnership with adidas.
- Stickers and Filters – chat with friends, decorate your Snaps and share Stories using Filters and Stickers while supporting your team!
- Cameos– add your Cameo to look like you’re on the field and in the action.
Content
Watch every goal, official highlights through our broadcast partners and behind-the-scenes content from the World Cup on Snapchat.
- Snapchat Discover, Through broadcast partnerships with beIN SPORTS in Qatar and France, ITV in the UK, MediaPro in Spain, Bell in Canada and several more Snapchatters can watch highlights, goals, player interviews, match analysis and behind-the-scenes content during the World Cup in over 30 markets.
- On Spotlight, Snapchat's in-app entertainment platform for user generated content, Snapchatters in the U.S. will have the chance to submit Snaps toSpotlight Challenges for a chance to win cash prizes for creating top-performing Spotlight Snaps using specific Lenses, Sounds, or #Topics.
- #TrickShotChamp - show us your football skills and how you would be the #TrickShotChamp for a chance to win a share of $10,000 USD! The Challenge opens 11/18.
- #MyTeam - Show us how you celebrate and rep #MyTeam for a chance to win a share of $7,000 USD. The Challenge opens 11/21.
- Snap Map - will feature curated Stories showing how fans globally are watching and celebrating their team. Tap specific places to see Snaps shared publicly by our community around the world.
- Follow some of your favorite footballers on Snapchat to access exclusive content:Jesse Lingard,Alex Iwobi, Mohammed Noor,Adil Rami,Hamza Zaidi,Riqui Puig,Souleymane Doukara,Henry Onyekuru, andRomelu Lukaku.
Let the games begin!