Introducing Sponsored AI Lenses

At Snapchat, we’re focused on giving advertisers creative and innovative new ways to show up on our platform and build stronger connections with our community. With advancements in AI transforming the way we create and connect, we’re excited to introduce Sponsored AI Lenses, a new ad format powered by Snap’s proprietary Generative AI technology. These interactive Lenses let Snapchatters see themselves in entirely new ways — whether sporting ‘90s hairstyles, stepping into the Wild West, donning the latest runway styles, or more.

With Sponsored AI Lenses, brands can help drive high engagement, virality, and AI-powered storytelling on Snapchat. This format generates personalized, AI-driven images that put Snapchatters at the center of unique brand moments, allowing them to express themselves while sharing their favorite brands with friends. Brands leveraging this format can be placed at the forefront of the Camera, enabling them access to 25-45% more impressions in a single day. ¹

Advertisers are embracing the creative potential of Sponsored AI Lenses. For Thanksgiving, Uber’s “My Thanksgiving Vibe” AI Lens gave Snapchatters a festive way to celebrate, while Tinder’s “My 2025 Dating Vibe” AI Lens added a playful twist to New Year’s Eve. Artists like Coldplay have also used AI Lenses to bring their fans into their celestial universe for the launch of Moon Music. Due to the immersive nature of the format, Snapchatters spent more time engaging with Sponsored AI Lenses compared to standard Lenses. Both Uber and Tinder unlocked higher than average playtimes while using the new AI creative format. ²

Over the past two years, we’ve refined our Generative AI technology to make high-quality creative execution fast and efficient. Sponsored AI Lenses eliminate the need for 3D and VFX design, replacing them with AI-generated templates that can help cut production timelines. This technology fuels creativity with unique, unexpected visuals that help elevate brand storytelling and deepen engagement.

Sponsored AI Lenses can be found in the Lens Carousel, where, on average, over 300 million Snapchatters engage with augmented reality experiences every day. ³ We look forward to continuing our work to help advertisers stay at the forefront of AI-powered creativity and bring their brand to life for Snapchatters in entirely new ways.